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Business and Financial Review
Strategy and medium-term goals
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Geberit’s strategy is based on the four pillars “Focus on Sanitary Technology”, “Commitment to Innovation”, “Selective Geographic Expansion” and “Continuous Business Process Optimization”. Geberit wants to expand its business focused on sanitary technology in a targeted manner and to continue to rely on its proven three-tier distribution channel. Sales growth and margins are to be secured by a variety of innovative products or product improvements. In this context, Geberit builds on a strong base of highly qualified employees at the three research and development centers in Europe, the USA and China. In geographic terms, the goal is to achieve an increased penetration of some European markets with little Geberit presence as well as growth in the USA and Asia markets. In this context, the focus will be outside today’s major European markets. In the past, Geberit has again and again demonstrated its ability to place itself in a position to optimize its business processes on a permanent basis.
In the medium term, sales are scheduled to grow by six to eight percent, including acquisitions, with four to six percent thereof relating to organic growth. This is to be achieved through permanent optimization of the product portfolio. Sales contributions from outside today’s major European markets are to be increased and operating margins to remain on their current premium level. |
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Jean Tinguely:
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